The Beauty of Facial Serums

Facial serums have become very popular in recent years because they penetrate deeply into the skin and address signs of aging and skin damage at the cellular level. Serums are likely to contain more antioxidants, nutrients, and vitamins that work together to revitalize the skin, leaving it smoother and more supple.

Moisturizers are the foundation of good skin care and are designed to reinforce the skin’s lipid barrier and seal in the natural moisture of the body. Although moisturizers often contain ingredients to target specific issues like aging or sun damage, their main role is to moisturize the top layers of skin. Technically, a moisturizer does not hydrate the skin because it doesn’t penetrate deeply enough to do so. The best way to hydrate skin is to drink lots of water. Serums hydrate the skin with the use of fragmented hyaluronic acid and other ingredients with molecules small enough to penetrate to the lower layers of skin.

How does a serum work?

Serums are lightweight, intensive skin care products formulated to penetrate deeply to combat free radical damage, skin pigmentation, aging, acne, and scarring by delivering nutrients and vitamins right into the skin cells. Serums providing antioxidants, peptides, hyaluronic acid, and Vitamin C can have quick and dramatic effects on skin firmness, smoothness, luminosity, and fine lines and wrinkles.

Especially during the winter months, it’s a good idea to use a moisturizer over your serum for extra hydration, to help your skin cope with changing temperature and drying winds.

Specific reasons for using a facial serum in your skincare regime include:

  • repairing sun damage
  • reducing wrinkles
  • deeper skin hydration
  • skin firming and improved texture
  • exfoliation for smoother skin
  • reducing redness and sensitivity
  • clearing and preventing blemishes
  • fading brown spots and pigmentation.

How to apply a facial serum:

Moist skin is much more permeable than dry skin, so always mist or wet your face first, then apply your serum once or twice a day after cleansing and toning. Dampened skin hastens the application process and evens out the serum. Take a dab of the serum in the palm of your hand and apply it quickly with a washing motion.

You’d be surprised at how many people don’t know of the proper order in which to apply various skincare products. If you’re one of those, take a look at our blog “Apply Skin Care Products in this Order.” Always apply sunscreen last, as it’s designed to sit atop the skin and can irritate if buried beneath a cream or lotion.

For best results, apply a moisturizer over your serum to help lock in nutrients and active ingredients.

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